We blow dry our hair often! If you use blow-dryer improperly, it can cause severe damage to your hair. Blow drying can cause hair's cuticle to lift up, releasing moisture and leaving shafts brittle. Hair is most fragile when wet so extra care should be taken when drying.
Using a blow dryer set on high heat is very damaging. Extreme heat causes the loss of the hair's natural moisture resulting in dullness, brittleness and breakage.
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