Dry Hair Causes

• Environmental damage - sun, heat, outside chemicals.

• Mechanical damage - blow drying, curling irons, hot rollers.

• Chemical damage - perms, color, bleach.

• Some people have hair that is naturally dry; there is no natural wet.

In each case lipids are lost from the hair. These lipids are humectants which attract and hold moisture into the hair. They must be replaced.

The key is to increase the hair’s ability to attract and retain moisture.